Wednesday, June 19, 2013
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IIHEM Programs

“Le système de formation nord-américain adopté par l’IIHEM se distingue des autres écoles et offre aux étudiants une grande flexibilité.” Amina & Radia Saadaoui, IIHEM Laureates - 2010

Marketing & Communication

Program Content

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing plays a key role in establishing the position of a firm relative to its competition, ultimately influencing the success of the business.

Marketing and communication major program at IIHEM seeks to enhance the ability to analyze demographic, social, economic, technological, environmental and cultural factors influencing the demands for consumer and industrial goods and services, so that appropriate polices and procedures may be undertaken to meet these demands. Marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, product and brand management, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall market environment.

Emphasis is placed on the qualitative aspects of business management in the communication and marketing areas.

The language courses focus on the content and the skills of communication and translation. The content of the communication module offered in this major emphasizes the techniques of communication in business as well as linguistic analysis and cross-cultural communication.

In addition to the marketing courses, students learn how to use and to do business through the Internet. They also explore the visual dimensions of communication by studying the principles of graphic design, the visual representation of data, and the proper design of man/machine interfaces.

YEAR ONE

SEMESTER 1 SEMESTER 2
CODE COURSE CODE COURSE
ENG100 Fundamental Reading and Writing Skills ENG110 Freshman Composition
MAT101 Calculus for Business I MAT111 Calculus for Business II
CMP121 Computer Information Systems Applications MAT205 Introduction to Linear Algebra
ECO101 Economics I : Principles of Microeconomics CMP251 Business Computer Applications
AF110 Techniques de Communication II ACC201 Financial Accounting I
MNG100 Introduction to Social Psychology ECO111 Economics II : Principles of Macroeconomics

YEAR TWO

SEMESTER 3 SEMESTER 4
CODE COURSE CODE COURSE
ENG201 Advanced Reading and Writing FIN331 Principles of Corporate Finance
ACC251 Financial Accounting II ACC321 Managerial Accounting II
ACC211 Managerial Accounting I STA201 Elementary Statistics
CMP241 Computer Programming for Business ENG210 Analytical Reading and Writing Skills
MRK200 Marketing : Principles and Policies CMP131 Introduction to Computer Programming
MNG200 Introduction to Management ECO301 Money and Banking

YEAR THREE

SEMESTER 5 SEMESTER 6
CODE COURSE CODE COURSE
MRK300 Buyer Behavior MNG305 Internship Report Writing I
MRK330 Mass Communication and Media MRK340 Visual Communication
POM321 Production and Operations Management I MRK441 Applied Marketing Research
FIN361 Intermediate Financial Management ACC330 Moroccan Business Environment :
Accounting & Taxation
MNG300 Introduction to Organizational Behavior POM331 Production and Operations Management II
MNG325 Business Law and Legal Environment of the Company MNG400 Business Communication
    MNG440 Human Resources Management

YEAR FOUR

SEMESTER 7 SEMESTER 8
CODE COURSE CODE COURSE
MRK400 Sales Management MRK420 Advertising Management and Strategy
MRK410 Channels of Distribution MRK430 Fundamentals of Marketing Management
MRK450 Corporate Communication MRK460 Product Strategy and Brand Management
POM411 Project Management MNG435 Internship Report Writing II
MNG480 International Business MNG410 Advanced Business Communication
CMP421 Management Information Systems MNG430 Small Business Strategy
    MNG450 Strategic Management

YEAR FIVE

CODE COURSE CODE ELECTIVE COURSES
MRK521 Marketing Management MRK586 International Marketing
MRK568 Advertising & Promotion FIN504 Financial Management
MRK571 Business-to-Business Marketing BA595 Applied Business Research
MRK572 Seminar in Marketing Research MNG527 Strategic Management
MRK573 Internet Marketing    
MNG585 Management Skills Development    
MRK595 Senior Project in Marketing    
  + 2 ELECTIVE COURSES    

Employment Opportunities

The Marketing and Communication Major prepares graduates for careers in consumer or organizational sales and sales management, product management, advertising management, promotion and media planning, public relations management, retail/wholesale management, purchasing and customer service management.

Graduate Education In Marketing

Holders of marketing diplomas may wish to pursue advanced studies in specialized fields related to their fields of study. Many universities offer graduate programs, leading to Master's and Doctoral degrees. Among the degree programs that can be pursued are the following:

  • MBA in Marketing
  • Master of Science in Direct and Interactive Marketing
  • Master of Science in International Marketing
  • Master of Science in Marketing Management
  • Master of Science in Marketing Communications

Most of the above Master's programs also have a continuation path to a Doctoral program.